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Nissan enjoys life in the fast lane : Flexibility the key to staying ahead of the pack

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 July 2004

Abstract

In the fairytale Peter Pan, the Lost Boys are quite content to skip merrily along behind their leader. The extent of their ambition is to emulate him. At Nissan, a somewhat different philosophy prevails. The Japanese automaker has no intention of simply following in the wake of rivals because, according to CEO Carlos Ghosn, those who habitually follow the leader never get to be leader themselves.

Keywords

Citation

(2004), "Nissan enjoys life in the fast lane : Flexibility the key to staying ahead of the pack", Strategic Direction, Vol. 20 No. 7, pp. 9-12. https://doi.org/10.1108/02580540410540769

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited