TY - JOUR AB - On the face of it, there may not seem much in common with a World Bank project to increase the productivity of Nicaraguan farmers, and British financial institutions’ need to bring profitable new products and services on stream quickly. Or with a US office‐product company’s determination to significantly increase revenues, or a Danish underwater acoustics company’s aim to reduce product development times from three years to three months. VL - 20 IS - 4 SN - 0258-0543 DO - 10.1108/02580540410527494 UR - https://doi.org/10.1108/02580540410527494 PY - 2004 Y1 - 2004/01/01 TI - Why product managers don’t cry over spilt milk: Rapid results can prevent long‐term failure T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 22 EP - 24 Y2 - 2024/03/29 ER -