TY - JOUR AB - Towards the end of 2003, the Japanese government announced that GDP had grown by 1 percent coupled with a 35 percent increase in the trade surplus. These encouraging figures were attributed to increased demand for Japanese products and for the world’s second largest economy they were encouraging signs indeed. The figures even put Japan ahead of the USA in terms of economic growth. VL - 20 IS - 4 SN - 0258-0543 DO - 10.1108/02580540410527467 UR - https://doi.org/10.1108/02580540410527467 PY - 2004 Y1 - 2004/01/01 TI - Onwards and upwards for Honda and Toyota: Automakers leading the Japanese fight back T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 13 EP - 15 Y2 - 2024/04/25 ER -