Stefan Jacoby has been President and Chief Executive Officer of Mitsubishi Europe since October 2001 when he joined the company to initiate and manage its turnaround in Europe. Before joining Mitsubishi Motors Europe Mr. Jacoby had a 16‐year career with VW Group. His last assignment within the VW Group was as Vice‐president for the Asia‐Pacific region in 1997, and was in charge of sales, marketing, finance and production and achieved considerable development in the region by increasing sales volume by 10 percent per year. In this interview Mr. Jacoby talks about the difficulties he initially faced at Mitsubishi and the strategies he employed to bring people on board and ultimately turn the business around.
(2004), "Implementing a turnaround at Mitsubishi: Interview with Stefan Jacoby, President and CEO of Mitsubishi Motors, Europe", Strategic Direction, Vol. 20 No. 4, pp. 7-9. https://doi.org/10.1108/02580540410527449Download as .RIS
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