Industrious times at British Airways and Ryanair: Winning the battle for the skies

Abstract

As a result of terrorism, world health scares and war, the air transport industry has been re‐shaped almost beyond recognition. And while much has been written about the impressive achievements of the low‐cost airline operators, up until recently the outlook has looked bleak for the larger, state run airlines.

Citation

(2004), "Industrious times at British Airways and Ryanair: Winning the battle for the skies", Strategic Direction, Vol. 20 No. 4, pp. 4-6. https://doi.org/10.1108/02580540410527430