Mobilization advances life insurance’s march: Keeping the customer satisfied

Abstract

New technology shows human beings at their most innovative. As soon as a development is no longer adequate to serve a particular purpose, a refinement made possible by technology will bridge the gap. In the life assurance industry, e‐business implementation has played a major role in assisting personnel to satisfy customer requirements and to provide individualized services.

Citation

(2004), "Mobilization advances life insurance’s march: Keeping the customer satisfied", Strategic Direction, Vol. 20 No. 1, pp. 24-26. https://doi.org/10.1108/02580540410510519