In 1998, executives at US‐based fruit and vegetable producer Chiquita Brands Inc. were horrified to see their company splashed all over the newspapers after an under cover investigation into “dangerous and illegal business practices” throughout its Latin American operations. The Financial Times explains how the investigations shocked the company into a dramatic review of its entire business. Chiquita’s CEO declared his commitment to breaking new ground in responsible management and pledged that the company would do much more than merely repair the damage brought about by the media. Four years on and despite a change at the helm, Chiquita’s corporate social responsibility policy is in full flight.
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