Constant advertising and product diversification seem to have done little to change public perception that banks are all alike. Customer’s behavior is often contradictory. The rise of Internet banking has been accompanied by protests at branch closures but research shows that most people visit branches to perform single transactions and ignore attempts to make branches into one‐stop shops for financial services. This review focuses on some of the challenges facing banking and how key players are responding.
(2003), "Banking on the future at Barclays, Abbey National and HSBC: UK banks balance reinvention with traditional brand values", Strategic Direction, Vol. 19 No. 5, pp. 9-12. https://doi.org/10.1108/02580540310794561Download as .RIS
MCB UP Ltd
Copyright © 2003, MCB UP Limited