To read this content please select one of the options below:

Leadership and change inextricably linked at Heineken: Overcoming inertia and resistance at a Dutch brewery

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 May 2003

1622

Abstract

In April 2002, the Chairman of Heineken, Karel Vuursten, handed over the reigns of the world’s third largest brewers to his long‐time number two Thony Ruys, and in doing so spelt out a strong message of continuity to both employees and analysts alike. Although the potential for major mergers still looms in the background, Heineken seems content to continue its worldwide expansion (reflected in steadily increasing profits over recent years) through smaller acquisitions and partnerships.

Keywords

Citation

(2003), "Leadership and change inextricably linked at Heineken: Overcoming inertia and resistance at a Dutch brewery", Strategic Direction, Vol. 19 No. 4, pp. 8-10. https://doi.org/10.1108/02580540310794534

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Related articles