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Debenhams Middle East benefits from local understanding: The Sheiks’ favorite department store

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 December 2003

Abstract

The Debenhams chain, branded as “Britain’s favorite department store”, has 100 stores in the UK and Ireland. Its consistent high performance is based on own brand ranges and its “Designers at Debenhams” initiative where names such as Jasper Conran and John Rocha design exclusive but affordable ranges. A less well‐known aspect of its continuing growth is its international operation – established in the late 1990s – with stores in Scandinavia, Hungary and Malaysia. Debenhams also has a significant Middle East presence and its success in the region in just five years is an object lesson in managing overseas expansion.

Keywords

Citation

(2003), "Debenhams Middle East benefits from local understanding: The Sheiks’ favorite department store", Strategic Direction, Vol. 19 No. 11, pp. 14-16. https://doi.org/10.1108/02580540310504995

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited