TY  - JOUR
AB  - Many organizations like to get customers “onside” in their advertising by suggesting that they are somehow in business together. Slogans such as “Together we are stronger” are proffered partly as flattery and partly to imply thanks: We couldn’t have done it without you. There’s a touch of sanctimony about this. However, more genuinely, many organizations – particularly within the global information and communications technology (ICT) industry – are discovering the benefits of forming alliances to gain a strategic competitive advantage.
VL  - 19
IS  - 10
SN  - 0258-0543
DO  - 10.1108/02580540310499505
UR  - https://doi.org/10.1108/02580540310499505
PY  - 2003
Y1  - 2003/01/01
TI  - “TEL” seeks power to make alliances work: The benefits of joining forces
T2  - Strategic Direction
PB  - MCB UP Ltd
SP  - 19
EP  - 21
Y2  - 2024/04/26
ER  -