TY  - JOUR
AB  - As one advertising slogan keeps reminding us – it’s good to talk. This is also true in the workplace where effective communication is essential if knowledge and information is to be exploited to the full. And an organization that boasts a knowledgeable workforce can gain considerable competitive advantage over its rivals. Roth details how pharmaceutical company AstraZeneca has utilized a knowledge management initiative to enhance the creation of knowledge, and to establish and improve relations between the different factions of its organization.
VL  - 19
IS  - 10
SN  - 0258-0543
DO  - 10.1108/02580540310499488
UR  - https://doi.org/10.1108/02580540310499488
PY  - 2003
Y1  - 2003/01/01
TI  - AstraZeneca profits from a knowledge sharing initiative: Spreading the word around
T2  - Strategic Direction
PB  - MCB UP Ltd
SP  - 13
EP  - 15
Y2  - 2024/09/19
ER  -