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Ericsson and HP versus Nissan and Renault – which team can make it happen? Why joint ventures fail and how they can succeed

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 November 2003

Abstract

In theory, joint ventures do not sound too complicated. There are decisions to be made and contracts to be drawn up of course, but basically they are just about two or more firms pooling their expertise for mutually beneficial effects. What’s more, they are nothing new and hundreds of organizations are forming alliances all the time. So why do they find it so hard to get it right?

Keywords

Citation

(2003), "Ericsson and HP versus Nissan and Renault – which team can make it happen? Why joint ventures fail and how they can succeed", Strategic Direction, Vol. 19 No. 10, pp. 7-9. https://doi.org/10.1108/02580540310499460

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited