In theory, joint ventures do not sound too complicated. There are decisions to be made and contracts to be drawn up of course, but basically they are just about two or more firms pooling their expertise for mutually beneficial effects. What’s more, they are nothing new and hundreds of organizations are forming alliances all the time. So why do they find it so hard to get it right?
(2003), "Ericsson and HP versus Nissan and Renault – which team can make it happen? Why joint ventures fail and how they can succeed", Strategic Direction, Vol. 19 No. 10, pp. 7-9. https://doi.org/10.1108/02580540310499460
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