TY - JOUR AB - Purpose– This paper seeks to provide support and direction for academic libraries collecting popular materials.Design/methodology/approach– This paper offers a case study format supplemented by statistical and descriptive analyses.Findings– The paper presents literature and case history‐based information on the debate surrounding popular materials collection in academic libraries. The case study provides concrete, cost‐effective steps for academic libraries to use in building popular materials collections.Practical implications– The authors make the case for support of popular materials collections through detailed evaluation of circulation records.Originality/value– This paper offers a level of statistical analysis of circulation records unique to the library literature on popular materials collection. It also provides a distinctive case history of the evolution of a successful collection and includes easily adaptable steps. VL - 30 IS - 2 SN - 0160-4953 DO - 10.1108/01604951111127498 UR - https://doi.org/10.1108/01604951111127498 AU - Hallyburton Ann W. AU - Buchanan Heidi E. AU - Carstens Timothy V. PY - 2011 Y1 - 2011/01/01 TI - Serving the whole person: popular materials in academic libraries T2 - Collection Building PB - Emerald Group Publishing Limited SP - 109 EP - 112 Y2 - 2024/03/28 ER -