Resource‐based competition and the new operations strategy
International Journal of Operations & Production Management
ISSN: 0144-3577
Article publication date: 1 February 1999
Abstract
Argues that operations strategy research should integrate recent theories from the resource‐based view of strategic management. Going beyond the model of Hayes and Wheelwright, this would call for the end of the market‐based view, where operations strategy merely follows the directions set by the marketing function. It would emphasize the dynamic development and leveraging of competencies and capabilities in order to set new business diversification strategies. A new paradigm of operations strategy could emerge, where “management fundamentals” such as learning and culture would be actively integrated within operations, in order to become key sources of competitive advantage. Accordingly, the operations function could progressively: take the leadership of strategy formulation; create “portfolios” of optional capabilities for strategies of organizational agility; and implement world‐class practices more effectively through evolutionary strategic frameworks.
Keywords
Citation
Gagnon, S. (1999), "Resource‐based competition and the new operations strategy", International Journal of Operations & Production Management, Vol. 19 No. 2, pp. 125-138. https://doi.org/10.1108/01443579910247392
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited