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Strategy: the missing link between continuous revolution and constant evolution

Kazem Chaharbaghi (East London Business School, University of East London, London, UK)
Robert Willis (East London Business School, University of East London, London, UK)

International Journal of Operations & Production Management

ISSN: 0144-3577

Article publication date: 1 September 1998

2899

Abstract

Strategy model making has become a lucrative and growing industry. This industry appears to have no real purpose but superficially peddles the idea of a turnkey solution which is neither generic nor sustainable. As a result, the solution has now become part of the problem, obscuring the real issue. This paper exposes the risks and limitations associated with the products of the model‐making industry in order to demonstrate how organisations should treat strategy formulation and implementation. This remains an important but misrepresented area. The approach proposed in this paper links the concepts of continuous revolution with constant evolution in a way that explains competitive survival.

Keywords

Citation

Chaharbaghi, K. and Willis, R. (1998), "Strategy: the missing link between continuous revolution and constant evolution", International Journal of Operations & Production Management, Vol. 18 No. 9/10, pp. 1017-1027. https://doi.org/10.1108/01443579810225595

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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