A framework for the management of product variety
International Journal of Operations & Production Management
ISSN: 0144-3577
Article publication date: 1 March 1998
Abstract
This study introduces a framework for the management of product variety in strategy and operations. It combines the analysis of five case studies in the UK and Brazil with a research background based on the existing literature. The framework describes the elements and steps involved in the process of dealing with product variety needs in manufacturing systems. The results suggest how operations management should evaluate the gaps between the importance and performance of product variety to develop appropriate adaptive and flexibility measures when dealing with product variety requirements in operations and strategy.
Keywords
Citation
Da Silveira, G. (1998), "A framework for the management of product variety", International Journal of Operations & Production Management, Vol. 18 No. 3, pp. 271-285. https://doi.org/10.1108/01443579810196471
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited