TY  - JOUR
AB  - It is clearly not enough in product research to show that people
prefer one product to another, but one must also show what attributes of
the product cause them to prefer it. Saaty′s Analytic Hierarchy Process
(AHP) is an appropriate method for measuring and analysing
multidimensional attributes for design and redesign considerations.
However, it is not reasonable to expect that consumers are able and
willing pairwise to compare attributes, as Saaty′s method assumes. A
methodology is proposed for transforming rank ordered data into pairwise
comparison matrices, so that AHP can be used for measuring consumer
preferences. The methodology is applied to the design of milk
containers.
VL  - 10
IS  - 4
SN  - 0144-3577
DO  - 10.1108/01443579010145448
UR  - https://doi.org/10.1108/01443579010145448
AU  - L'abbe Wu Nesa
PY  - 1990
Y1  - 1990/01/01
TI  - Identifying, Measuring and Analysing Multidimensional
Attributes for Design and Redesign Consideration
T2  - International Journal of Operations & Production Management
PB  - MCB UP Ltd
SP  - 65
EP  - 72
Y2  - 2024/04/23
ER  -