TY - JOUR AB - Competition today is forcing companies to increase their effectiveness through exploiting synergy and learning in product innovation. Literature, however, is still mainly focused on how product development projects, seen largely as isolated efforts, should be organised and managed. This article proposes a model to describe and explain how companies can gain a substantive competitive advantage by extending their innovation efforts to other phases of the product life cycle and by facilitating knowledge transfer and learning both within the company and with other partner organisations. The model is based on collaborative research by the authors, based on their involvement in the Euro‐Australian co‐operation project CIMA (Euro‐Australian co‐operation centre for Continuous Improvement and innovation MAnagement). VL - 21 IS - 4 SN - 0144-3577 DO - 10.1108/01443570110381390 UR - https://doi.org/10.1108/01443570110381390 AU - Boer Harry AU - Caffyn Sarah AU - Corso Mariano AU - Coughlan Paul AU - Gieskes José AU - Magnusson Mats AU - Pavesi Sara AU - Ronchi Stefano PY - 2001 Y1 - 2001/01/01 TI - Knowledge and continuous innovation: The CIMA methodology T2 - International Journal of Operations & Production Management PB - MCB UP Ltd SP - 490 EP - 504 Y2 - 2024/09/20 ER -