TY - JOUR AB - Purpose– This article aims to discuss the individualisation trend in the provision of social services, focusing on activation services specifically.Design/methodology/approach– The individualisation trend in the provision of activation services is analysed against the background of public sector as well as social sector as well as social policy reforms: the introduction of new modes of governance and the rise of the active welfare state respectively.Findings– Concrete manifestations of individualised service provision are often based on various interpretations of individualisation and reflect different meanings of citizens’ participation, and refer to different modes – or rather, mixes of different modes – of governance. The general argument of the article is illustrated and elaborated by analysing three national case studies of individualised service provision in the context of activation: the UK, The Netherlands and Finland.Originality/value– The trend that is analysed in the article – individualised service provision – is very clearly present in welfare state reforms, but has thus far not received much attention in academic literature. VL - 27 IS - 9/10 SN - 0144-333X DO - 10.1108/01443330710822101 UR - https://doi.org/10.1108/01443330710822101 AU - Borghi Vando AU - van Berkel Rik ED - Rik Van Berkel ED - Vando Borghi PY - 2007 Y1 - 2007/01/01 TI - Individualised service provision in an era of activation and new governance T2 - International Journal of Sociology and Social Policy PB - Emerald Group Publishing Limited SP - 413 EP - 424 Y2 - 2024/04/25 ER -