Giving your organizational communication C‐P‐R

Allan H. Church (Principal Consultant, W. Warner Burke Associates, Inc., Pelham, USA)

Leadership & Organization Development Journal

ISSN: 0143-7739

Publication date: 1 December 1996


Describes the C‐P‐R model of organizational communication for conceptualizing and understanding the nature of communication in organizations. On the basis of existing theory and research in the field, discusses in detail the three primary components of the model: content, processes and roles. Provides an overview of the relationships among these factors. Uses the model in an applied case example to help diagnose communication patterns in a marketing division of a pharmaceuticals organization.



Church, A. (1996), "Giving your organizational communication C‐P‐R", Leadership & Organization Development Journal, Vol. 17 No. 7, pp. 4-11.

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Copyright © 1996, MCB UP Limited

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