TY  - JOUR
AB  - Fons Trompenaars is the Managing Director of the Centre for
International Business and his book, Riding the Waves of Culture
, is concerned with attempting to further the understanding of cultural
diversity in business, particularly international business. His analysis
is based on extensive research involving 15,000 employees in 50
countries, in which he explores the cultural extremes and
incomprehension that can arise when doing business across cultures in
different parts of the world – even when those involved are
working for the same company. Explores in this discussion with Bruce
Lloyd (Head of Strategic and International Management at South Bank
University) some of the critical and sensitive areas, such as the
underlying assumptions used in the analysis, stereotyping and equal
opportunities.
VL  - 14
IS  - 6
SN  - 0143-7739
DO  - 10.1108/01437739310047074
UR  - https://doi.org/10.1108/01437739310047074
AU  - Lloyd Bruce
AU  - Trompenaars Fons
PY  - 1993
Y1  - 1993/01/01
TI  - Culture and Change: Conflict or Consensus?
T2  - Leadership & Organization Development Journal
PB  - MCB UP Ltd
SP  - 17
EP  - 23
Y2  - 2024/05/08
ER  -