Riding the Whirlwind into the Twenty‐first Century

Abstract

Argues, using extensive historical evidence, for the need to manage the turbulent forces of organizational change to benefit from these apparently unpredictable events, rather than get swept away by them. Argues that the key to success is “Look outwards and add value”.

Citation

Benton, P. and Lloyd, B. (1992), "Riding the Whirlwind into the Twenty‐first Century", Leadership & Organization Development Journal, Vol. 13 No. 2, pp. 22-26. https://doi.org/10.1108/01437739210009590