Argues, using extensive historical evidence, for the need to manage the turbulent forces of organizational change to benefit from these apparently unpredictable events, rather than get swept away by them. Argues that the key to success is “Look outwards and add value”.
Benton, P. and Lloyd, B. (1992), "Riding the Whirlwind into the Twenty‐first Century", Leadership & Organization Development Journal, Vol. 13 No. 2, pp. 22-26. https://doi.org/10.1108/01437739210009590
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