Good strategy is not worth much unless it can be put into action. In practice it is usually implementation, not the underlying strategy, that makes a project succeed or fail. This article provides a framework for strategy implementation through action planning. This approach to implementing strategic change was originally prepared for the benefit of a major UK clearing bank and has been used by branch‐level managers to plan and implement wide‐reaching changes in the way in which small business customer relationships are handled.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1991, MCB UP Limited