TY  - JOUR
AB  - A “process” theory of motivation is explored, namely
reinforcement theory. Reinforcement theory is defined
and the four primary strategies for implementing it – positive
reinforcement, negative reinforcement,
punishment and extinction – are described. The
advantages and disadvantages of each strategy and the
ways of scheduling these are outlined, together with
a discussion of current research and practical
implications of the theory.
VL  - 12
IS  - 2
SN  - 0143-7739
DO  - 10.1108/01437739110138039
UR  - https://doi.org/10.1108/01437739110138039
AU  - Villere Maurice F.
AU  - Hartman Sandra S.
PY  - 1991
Y1  - 1991/01/01
TI  - Reinforcement Theory: A Practical Tool
T2  - Leadership & Organization Development Journal
PB  - MCB UP Ltd
SP  - 27
EP  - 31
Y2  - 2024/09/24
ER  -