TY  - JOUR
AB  - The major research studies into success and failure in new product
development that have been conducted over the last 40 years are
reviewed. These have provided consistent evidence, especially in the
management of the development process, of attributes associated with
success. It is shown that most of the studies have produced results that
are not in a form for easy application by practitioners. A methodology
as to how the past lessons may be applied practically is proposed.
VL  - 11
IS  - 6
SN  - 0143-7739
DO  - 10.1108/01437739010134971
UR  - https://doi.org/10.1108/01437739010134971
AU  - Barclay Ian
AU  - Benson Mark
PY  - 1990
Y1  - 1990/01/01
TI  - Success in New Product Development: The Lessons from the
Past
T2  - Leadership & Organization Development Journal
PB  - MCB UP Ltd
SP  - 4
EP  - 12
Y2  - 2024/04/24
ER  -