The major research studies into success and failure in new product development that have been conducted over the last 40 years are reviewed. These have provided consistent evidence, especially in the management of the development process, of attributes associated with success. It is shown that most of the studies have produced results that are not in a form for easy application by practitioners. A methodology as to how the past lessons may be applied practically is proposed.
Barclay, I. and Benson, M. (1990), "Success in New Product Development: The Lessons from the Past", Leadership & Organization Development Journal, Vol. 11 No. 6, pp. 4-12. https://doi.org/10.1108/01437739010134971
MCB UP Ltd
Copyright © 1990, MCB UP Limited