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Success in New Product Development: The Lessons from the Past

Leadership & Organization Development Journal

ISSN: 0143-7739

Article publication date: 1 June 1990


The major research studies into success and failure in new product development that have been conducted over the last 40 years are reviewed. These have provided consistent evidence, especially in the management of the development process, of attributes associated with success. It is shown that most of the studies have produced results that are not in a form for easy application by practitioners. A methodology as to how the past lessons may be applied practically is proposed.



Barclay, I. and Benson, M. (1990), "Success in New Product Development: The Lessons from the Past", Leadership & Organization Development Journal, Vol. 11 No. 6, pp. 4-12.




Copyright © 1990, MCB UP Limited