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Aligning factors for successful organizational renewal

Donald L. Lester (Associate Professor and Chair, Center for Entrepreneurial and Family Business Studies, College of Business, Arkansas State University, Arkansas, USA)
John A. Parnell (Professor and Head, Department of Marketing and Management, Texas A&M University‐Commerce, Commerce, Texas, USA)

Leadership & Organization Development Journal

ISSN: 0143-7739

Article publication date: 1 March 2002


Organizations struggling to compete can do nothing while revenues and profits decline, putting their very survival at risk. Or they can recreate themselves by altering their situation, strategy, structure, or decision‐making style. The second choice, organizational renewal, is the focus of this study of five diverse businesses that renewed themselves through the proactive alteration of one or more of these four factors. Four research questions were explored using extensive qualitative methodology. Results highlight the need for alignment among situation, strategy, structure, and decision‐making style, as well as the importance of timing in the process.



Lester, D.L. and Parnell, J.A. (2002), "Aligning factors for successful organizational renewal", Leadership & Organization Development Journal, Vol. 23 No. 2, pp. 60-67.




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