Contends that the management of information services should consider the pricing of information products as a challenge which demands an understanding of economic principles. Illustrates the range of ideas and tools economists offer for the practical development of a price strategy for information products. Uses three scenarios to demonstrate the formulation of different pricing strategies for different information products. The information products used as examples in these scenarios are a CD‐ROM database, a training programme and a report on the involvement of mechanical engineers with the Reconstruction and Development Programme in South Africa.
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