Effective Press Releases
Linda S. Ashcroft
(Senior Lecturer in Information and Library Management,
Liverpool Business School, Liverpool John Moores University, Liverpool,
UK.)
2846
Abstract
Stresses the importance of the effective management of the release of information to the media and the development of media relations. Considers reasons for good and bad press. Advises on the presentation of press releases, the elements of their content and their structure. Looks at how additional information should be supplied, and how photographs can be used to illustrate a story. Considers the need to know the media, and how press releases should be tailored to meet media requirements.
Keywords
Citation
Ashcroft, L.S. (1994), "Effective Press Releases", Library Management, Vol. 15 No. 8, pp. 24-27. https://doi.org/10.1108/01435129410071372
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited