Business Information Provision for Small and Medium‐sized Enterprises in China: The Application of Marketing Models

Abstract

The marketing of business information to small and medium‐sized enterprises in the UK is complex, and includes a number of variables. Considers the relevance of these variables to the marketing of information services in an emerging economy through a study of 13 enterprises in China, as part of a wider co‐operative project between the Department of Information and Library Studies, Loughborough University, and the Institute of Scientific and Technical Information of China.

Citation

Kinnell, M., Feather, J. and Matthews, G. (1994), "Business Information Provision for Small and Medium‐sized Enterprises in China: The Application of Marketing Models", Library Management, Vol. 15 No. 8, pp. 16-23. https://doi.org/10.1108/01435129410071363