Based on the premiss that, as technology gradually takes over most of the clerical functions of management, the one function which computers and automation may never replicate is the creativity of the human mind. Examines the implications of the management of creativity for information managers in the 1990s and beyond. This is achieved by the application of an American model of creativity to information work, the outline of a strategy concerning the introduction of creativity to the organization and finally a consideration of how creativity can enhance the decision‐making process.
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