WHY MARKETING? THE EXPERIENCE OF MOI UNIVERSITY LIBRARY. KENYA

Abstract

It is essential to market library services if they are to be used effectively but there are various internal and external constraints. Examines these constraints in the light of attempts to market the library service of Moi University in Kenya. Tackles issues relating to the motivation of staff and students to use the library.

Citation

arap Tanui, T. and Kiloi, A.S. (1993), "WHY MARKETING? THE EXPERIENCE OF MOI UNIVERSITY LIBRARY. KENYA", Library Management, Vol. 14 No. 4, pp. 36-42. https://doi.org/10.1108/01435129310038668