TY  - JOUR
AB  - Analyses marketing strategies relevant to public library managers
at a time of change in the reviewing of public library services with
reference to a material questionnaire and case‐study investigation of
public library and leisure services marketing. Targeting and the role of
marketing in library services were of particular concern.
VL  - 13
IS  - 4
SN  - 0143-5124
DO  - 10.1108/01435129210016609
UR  - https://doi.org/10.1108/01435129210016609
AU  - Kinnell Margaret
AU  - MacDougall Jennifer
PY  - 1992
Y1  - 1992/01/01
TI  - MARKETING PUBLIC LIBRARY SERVICES – OPPORTUNITIES FOR
CHANGE
T2  - Library Management
PB  - MCB UP Ltd
SP  - 22
EP  - 32
Y2  - 2024/09/22
ER  -