MARKETING PUBLIC LIBRARY SERVICES – OPPORTUNITIES FOR CHANGE

Abstract

Analyses marketing strategies relevant to public library managers at a time of change in the reviewing of public library services with reference to a material questionnaire and case‐study investigation of public library and leisure services marketing. Targeting and the role of marketing in library services were of particular concern.

Citation

Kinnell, M. and MacDougall, J. (1992), "MARKETING PUBLIC LIBRARY SERVICES – OPPORTUNITIES FOR CHANGE", Library Management, Vol. 13 No. 4, pp. 22-32. https://doi.org/10.1108/01435129210016609