TY - JOUR AB - Purpose– The paper comments on the future of professional associations for librarianship and information management as it applies in the New Zealand context.Design/methodology/approach– The paper provides a concise overview of the history and activities of LIANZA and relates these to the Association's current direction.Findings– In 2003 LIANZA reviewed its strategic direction in response to static growth in membership. Subsequent decisions and actions have resulted in growth and a positive outlook for 2010 when the Association will celebrate its centenary.Practical implications– Falling membership and a reduction in number of associations indicates that interest in professional associations is waning. This article discusses recent efforts made by LIANZA to reverse this trend and reinvent itself for relevance in the twenty‐first century.Originality/value– This article is a case study by the current LIANZA president, reflecting on changes implemented by the Association since he joined the LIANZA National Council. VL - 27 IS - 1/2 SN - 0143-5124 DO - 10.1108/01435120610647965 UR - https://doi.org/10.1108/01435120610647965 AU - Garraway John PY - 2006 Y1 - 2006/01/01 TI - Te Wero: the challenge to reposition a library association T2 - Library Management PB - Emerald Group Publishing Limited SP - 77 EP - 82 Y2 - 2024/04/18 ER -