This paper adapts the model espoused by Snape and considers avenues for trade unions to increase membership. It studies two specific industrial sectors, namely 20 non‐unionised manufacturing small‐ to medium‐sized establishments (SMEs) and four large unionised banking and insurance establishments all of which are based in the central belt of Scotland. The authors consider possible implications for trade unions in developing strategies for targeting workers in an attempt to boost trade union membership as indicated by the setting up of a TUC Organising Academy, as well as possible effects of the Employment Relations Act, 1999. Discussion also centres on employer suppression or substitution strategies, and on trade union commitment towards investing resources in workplace establishments that are either non‐union or are unionised but exhibit a low union density. The authors conclude that trade unions will have to think very carefully about the rewards available when conceiving strategies aimed at increasing membership in non‐union establishments, and density in unionised establishments.
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