Do you need to be creative to start a successful business?
Doug Scott
(Chief Executive of The Tyneside Economic Development Company Ltd., TEDCO Business Centre, Viking Industrial Park, Jarrow, Tyne & Wear)
1277
Abstract
Through the use of a case study of a high growth start up programme in Tyneside, examines 36 entrepreneurs as they start their own business. Cites previous relevant literature and considers the link between motivation and ideas and creativity. Suggests some implications and consider further research needed.
Keywords
Citation
Scott, D. (1999), "Do you need to be creative to start a successful business?", Management Research News, Vol. 22 No. 9, pp. 26-41. https://doi.org/10.1108/01409179910781814
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited