Achilles revisited: the impact of incompetencies on firm performance

Abstract

Considers the impact on a firm’s performance if weaknesses are not addressed. Uses SWOT analysis to show how a firm often concentrate on developing its strengths and opportunities, avoiding the weaknesses. Reports the findings of a survey covering 156 US Chief Executives suggesting that if firms minimised their weaknesses it makes it harder for others to differentiate themselves to gain competitive advantage. Concludes that whilst it is difficult to compare performance, any avoidance of tackling a weakness provides a vulnerable attack point for competitors, and therefore a narrow view concentrating on strength could therefore influence overall performance.

Citation

Drago, W.A. and Folker, C.A. (1999), "Achilles revisited: the impact of incompetencies on firm performance", Management Research News, Vol. 22 No. 8, pp. 18-25. https://doi.org/10.1108/01409179910781779