An e‐distinctivity parameter to evaluate an e‐business idea

Abstract

Purpose

The purpose of this paper is to present a new metric that aims to quantitatively support the selection phase of a new e‐business idea by performing an evaluation of its distinctness. The paper seeks to explain the reasons for the creation of a new parameter, called “E‐distinctivity”, the identification of the metrics to assess it and aims to present the results of its evaluation.

Design/methodology/approach

In order to visualize the new parameter and to execute all the needed evaluations a two‐dimensional radar chart has been created “ad hoc”. The radar chart is built on eight crucial characteristics divided into four principal zones representing the strategic aspects of the E‐distinctivity. In order to assess the soundness of the identified parameter its evaluation on a reference group of well‐known e‐business ventures has been performed.

Findings

The E‐distinctivity parameter permits easy comparison among many different alternative ideas during a feasibility phase and provides quantitative data to evaluate these ideas without requiring huge investments.

Research limitations/implications

This parameter is not intended to be sufficient for an exhaustive feasibility assessment of an e‐business idea. Additional investigation is necessary to determine other parameters and evaluation tasks to improve the accuracy of the model. The aim is to support the selection phase of a new e‐business idea with the aid of new parameters that integrate traditional methods of business analysis.

Originality/value

The study identified an original parameter to be evaluated on a given e‐business idea in order to provide a quantitative measure of its distinctness.

Citation

Capece, G. (2008), "An e‐distinctivity parameter to evaluate an e‐business idea", Management Research News, Vol. 31 No. 5, pp. 311-323. https://doi.org/10.1108/01409170810865136