New developments concerning corporate communications

Abstract

To meet the challenges of global competition, American managers are forcing to re think the way they do business and re‐evaluate the way they communicate. Effective corporate communication plays an essential role to make American companies become fast, flexible and competitive. This article covers two major areas of the new developments of corporate communication: changing corporate communication flow and bridging culture differences by cross‐cultural communication.

Citation

Huang, N. and Kleiner, B.H. (2005), "New developments concerning corporate communications", Management Research News, Vol. 28 No. 10, pp. 57-64. https://doi.org/10.1108/01409170510785020