TY - JOUR AB - Outlines the characteristics of Radio Frequency Identification (RFID) technology and shows the growth of retail interest in the technology’s introduction in the UK. Discusses privacy and public policy issues that are associated with RFID. Concludes that retailers have to address a series of privacy and public liberties, associated with RFID. VL - 27 IS - 8/9 SN - 0140-9174 DO - 10.1108/01409170410784563 UR - https://doi.org/10.1108/01409170410784563 AU - Jones Peter AU - Clarke‐Hill Colin AU - Comfort Daphne AU - Hillier David AU - Shears Peter PY - 2004 Y1 - 2004/01/01 TI - Radio frequency identification in retailing and privacy and public policy issues T2 - Management Research News PB - Emerald Group Publishing Limited SP - 46 EP - 56 Y2 - 2024/04/23 ER -