Radio frequency identification in retailing and privacy and public policy issues
Peter Jones
(Business School, University of Gloucestershire)
Colin Clarke‐Hill
(Business School, University of Gloucestershire)
Daphne Comfort
(Business School, University of Gloucestershire)
David Hillier
(Business School, University of Gloucestershire)
Peter Shears
(Director of Professional Studies in the School of Sociology, Politics and Law at the University of Plymouth)
Abstract
Outlines the characteristics of Radio Frequency Identification (RFID) technology and shows the growth of retail interest in the technology’s introduction in the UK. Discusses privacy and public policy issues that are associated with RFID. Concludes that retailers have to address a series of privacy and public liberties, associated with RFID.
Keywords
Citation
Jones, P., Clarke‐Hill, C., Comfort, D., Hillier, D. and Shears, P. (2004), "Radio frequency identification in retailing and privacy and public policy issues", Management Research News, Vol. 27 No. 8/9, pp. 46-56. https://doi.org/10.1108/01409170410784563
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:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
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