TY  - JOUR
AB  - States that franchising has grown into a dynamic and mature business activity, with varying types of public recognition. Looks at what types of franchise are available and gives eight arguments to advance prospective franchisees in their decision. Sums up that there are two key aspects in the franchise management: which are keep the good relationship between franchisor and franchisee; and managing day‐to‐day franchise operations successfully.
VL  - 27
IS  - 4/5
SN  - 0140-9174
DO  - 10.1108/01409170410784482
UR  - https://doi.org/10.1108/01409170410784482
AU  - Luangsuvimol Theeranuch
AU  - Kleiner Brian H.
PY  - 2004
Y1  - 2004/01/01
TI  - Effective franchise management
T2  - Management Research News
PB  - Emerald Group Publishing Limited
SP  - 63
EP  - 71
Y2  - 2024/04/23
ER  -