TY - JOUR AB - Defines polychronic time as the consumer’s ability to do a number of things at once and explains that it has been studied by researchers in an attempt to understand how individuals regard new products and services and their potential to save time or enhance polychronicity. Examines the literature on this subject with particular reference to Internet marketing. Generates a number of hypotheses for future research. VL - 24 IS - 6/7 SN - 0140-9174 DO - 10.1108/01409170110782892 UR - https://doi.org/10.1108/01409170110782892 AU - Keating Sharon AU - Murgolo‐Poore Marie PY - 2001 Y1 - 2001/01/01 TI - Technology and its impact on polychronic tome use: a research plan T2 - Management Research News PB - MCB UP Ltd SP - 1 EP - 16 Y2 - 2024/04/24 ER -