Provides a case study of Karebo Spinning Inc., Tifton, Georgia, USA. Outlines the market in which they operate and discusses in turn the president’s four determining factors accounting for high quality products. Proffers two other case studies, C&A and Craflex. Emphasizes C&A’s concentration on reducing costs and use of recycling before going on to consider the TQM programme which has driven the success of Craflex.
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