TY  - JOUR
AB  - Examines the extent to which a variety of widely utilized consumer behavior concepts are systematically related. States that within marketing, consumer behaviour research appears to lack structure and direction.Attempts to determine the nature of the interrelationships which exist between different widely examined classical consumer concepts and provides some discussion regarding the findings including areas for further comparison.
VL  - 23
IS  - 5/6
SN  - 0140-9174
DO  - 10.1108/01409170010782046
UR  - https://doi.org/10.1108/01409170010782046
AU  - Lesser Jack A.
AU  - Thumuluri Lakshmi K.
PY  - 2000
Y1  - 2000/01/01
TI  - Beyond research streams: systematic integration of consumer concepts. Twentieth century postscripts
T2  - Management Research News
PB  - MCB UP Ltd
SP  - 55
EP  - 72
Y2  - 2024/04/19
ER  -