Beyond research streams: systematic integration of consumer concepts. Twentieth century postscripts
Jack A. Lesser
(Department of Marketing, Miami University, Oxford, Ohio)
Lakshmi K. Thumuluri
(AC Nielsen Bases Marketing Research, Covington, Kentucky)
440
Abstract
Examines the extent to which a variety of widely utilized consumer behavior concepts are systematically related. States that within marketing, consumer behaviour research appears to lack structure and direction.Attempts to determine the nature of the interrelationships which exist between different widely examined classical consumer concepts and provides some discussion regarding the findings including areas for further comparison.
Keywords
Citation
Lesser, J.A. and Thumuluri, L.K. (2000), "Beyond research streams: systematic integration of consumer concepts. Twentieth century postscripts", Management Research News, Vol. 23 No. 5/6, pp. 55-72. https://doi.org/10.1108/01409170010782046
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited