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Beyond research streams: systematic integration of consumer concepts. Twentieth century postscripts

Jack A. Lesser (Department of Marketing, Miami University, Oxford, Ohio)
Lakshmi K. Thumuluri (AC Nielsen Bases Marketing Research, Covington, Kentucky)

Management Research News

ISSN: 0140-9174

Article publication date: 1 May 2000

Abstract

Examines the extent to which a variety of widely utilized consumer behavior concepts are systematically related. States that within marketing, consumer behaviour research appears to lack structure and direction.Attempts to determine the nature of the interrelationships which exist between different widely examined classical consumer concepts and provides some discussion regarding the findings including areas for further comparison.

Keywords

Citation

Lesser, J.A. and Thumuluri, L.K. (2000), "Beyond research streams: systematic integration of consumer concepts. Twentieth century postscripts", Management Research News, Vol. 23 No. 5/6, pp. 55-72. https://doi.org/10.1108/01409170010782046

Publisher

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MCB UP Ltd

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